GRANDPA is a Budapest based contemporary fashion brand for an ageless generation.
The GRANDPA sense is based on the founder and designer, Ms. ANNAMARI NAGY's feeling and lifestyle. Family tradition, close familiar community, heritage of the past is her inspiration for designing clothes, to create collections that are long lasting, timeless. The designer would like to recall that emotional feeling as if we are wearing our parents’, grandparents’ clothes with it their wisdom and life experiences which carry the warm memories from the past, knitted into the fabric. Therefore heritage is strengthened in creation and recreation of the previous generations.
Transmission is the brand’s goal and primary concept. Garments are for brothers, fathers and grandfathers, to live through constancy of time and lineage, throughout generations.